Virgin Mobile USA announced today the official launch of two new first-of-a-kind features designed to empower its prepaid and postpaid customers with the latest mobile social networking technology. These new initiatives, both available at no additional cost beyond normal internet access charges, offer Virgin Mobile USA customers new and innovative ways to hook up:
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Connect ushers in a new era of community integration for Helio By Virgin Mobile members, allowing them to display friend updates and activity from social media and networking sites such as Facebook, MySpace, Flickr, Twitter and YouTube in an easy-to-use, dashboard-style mobile interface which connects users directly to those sites. Launching first on Helio devices -- the Ocean, Mysto, Fin, Heat and Drift -- Connect will roll out to Virgin Mobile USA prepaid mobile phones during the first quarter of 2009.
Instead of logging out of a social networking site in order to access another one, customers can use Connect to conveniently aggregate status updates, invitations and requests, new photos and videos, comments, messages and more, all in one place, free of charge. Virgin Mobile USA customers can also use Connect's integrated standard RSS reader to stay up-to-date with their favorite news sites, blogs and e-zines.
Mobile Lounge:
"Mobile Lounge," the first mobile-only community exclusive to a single wireless carrier, provides a social network for Virgin Mobile USA customers to share ideas and opinions. Its robust user interface allows users to see which friends are online and features micro-blogging capabilities, discussion boards, chat rooms and profile creation and contests.
Virgin Mobile USA also continues to offer rewards to its customers. Members of Mobile Lounge can earn points for writing blogs, posting photos and winning contests, and then redeem those points for credits for wireless usage. This builds on the success of Sugar Mama and Studio V, an online community where Virgin Mobile USA customers create, share and sell their own ringtones and wallpapers for rewards.
Mobile Lounge is accessible on Virgin Mobile USA mobile phones such as the Shuttle, Flare, Slash and others from the VirginXL storefront, which provides members with access to all of the latest services, games, ringtones and news for just 15 cents per day.
Social Networking:
With these new features, Virgin Mobile USA has firmly established itself as a leader in mobile social networking. "Helio By Virgin Mobile is continuing to deliver mobile social networking in new ways, allowing members to interact with friends across their entire social universe and share experiences in real time directly from their mobile devices like never before," added Jeremy Wasser, Director of Media & Social Networking for Virgin Mobile USA.
The new 'Connect' and 'Mobile Lounge' services continue the tradition that Helio carved out as a pioneer in mobile social media and networking. With industry leading solutions for MySpace, Facebook, YouTube, Flickr and more from Virgin Mobile USA, members will always stay connected.
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