| T-Mobile USA, Inc. and Yahoo! Inc. announced that, beginning today, Yahoo! oneSearch powers mobile Internet searches made through T-Mobile’s new web2goSM service. Web2go provides a better Web browsing experience on your mobile phone by making it easier to view and navigate the Web through a customizable home page, a simplified shopping and download experience, and Yahoo!’s award-winning mobile search experience. Yahoo! oneSearch provides customers who search through T-Mobile’s web2go with access to what they are looking for - from news, financial information, weather conditions, Flickr photos and Web images, to Web and mobile web sites. Yahoo! oneSearch will also display relevant ringtones, wallpaper, games and other content available in the T-Mobile Store® within search results. |
Yahoo! oneSearch is designed for the needs of the mobile user, intuitively returning results grouped around the user's query intent. For instance, when users search for a sports team, Yahoo! returns the latest scores, schedules, team profiles, roster, news, images and a link to the team's Web site. Alternatively, if a user searches for a movie, Yahoo! returns show times at local theaters, reviews, news articles and information on the cast. Consumers no longer need to surf through a sea of links to find the information they want while on-the-go. Yahoo! oneSearch delivers relevant information on virtually any topic – including up-to-date airline flight details, integrated information from Wikipedia and Yahoo! Answers, and much more.
Also beginning today, Yahoo! will deliver mobile sponsored search results and in some cases display advertising within the search results presented through T-Mobile’s web2go. With a focus on creating the monetization engine for the mobile Internet, Yahoo! is enabling advertisers to reach their target audiences at large scale and with impact. Yahoo! is delivering a compelling consumer service via Yahoo! oneSearch that will help marketers connect with consumers on the go.
No comments:
Post a Comment