MySpace Mobile & RipCode Launches Streaming Video in Beta Globally

MySpace, the world’s premier social network, and RipCode, an innovator of Internet and mobile video infrastructure solutions, announced today that MySpace Mobile users across the globe will now be able to enjoy MySpace video content from their video enabled mobile devices.  The first social portal to launch video streaming for mobile, MySpace’s beta mobile video initiative is committed to ensuring the best user experience by providing the highest quality video for mobile viewing. Users will now be able to view videos they’ve uploaded or have marked as a favorite. The MySpace Mobile site receives approximately three billion worldwide page views per month from more than 10 million monthly unique users. Combining the popularity of the MySpace mobile site with its vast online video library creates a compelling and dynamic mobile environment.

In order to meet ever-increasing video demand, MySpace utilizes RipCode’s On-Demand Video Transcoding technology to optimize mobile video delivery and give users an improved mobile video experience. Real time transcoding enables MySpace to easily support several different handsets even though they require different combinations of codecs, bit rates, and resolutions.  For MySpace Mobile users,100 percent their video content is now available on mobile devices.  Because MySpace is transcoding video on-demand, there is no longer need to store the entire MySpace video library in multiple mobile formats, thus saving significant hardware, energy and storage resources.

 

According to Frost & Sullivan, streaming mobile video services constitute the bulk of current U.S. mobile video service offerings.  The MySpace mobile video service will be rolled out in beta globally, with support for the most popular streaming-enabled mobile devices. MySpace will continue to rapidly add support for more streaming-enabled devices.

Accessing and viewing video from mobile devices is a data intensive service.  MySpace mobile users are advised to consult their mobile data plan to avoid excessive fees. MySpace mobile video quality, as with all mobile services, is dependent on individual device capabilities as well as network speed and connection.